The firm of Pampaloni was established in 1902 when Ermindo Pampaloni started his career in a shop on the Ponte Vecchio. The current members of the family have not just continued, but always tried to progress, in the difficult and exhausting art of silver working.

Pampaloni is situated in an austere medieval palace in the centre of Florence. For the traditional silver products, they still use the old techniques. In contrast, highly modern techniques are used for the production of the contemporary collections. However, the typical deposit of silver dust makes it look as if time has stood still.

The work carried out by the craftsmen at their benches enables the great Florentine tradition of fine silverwork to live on today. All the different stages of the work; the melting, the rolling, the chiselling, the assembling and the finishing are carried out inside the factory. The expert silversmiths do not just limit themselves to a work of assembly but often are responsible for the construction of complex pieces, moulding and modelling the silver sheets with burners.

The 32,000 moulds and models, which go back to the beginning of this century, are carefully conserved and in current use. Today modern die-casting is used with high technology materials for the production of contemporary objects, side by side with the old boxwood moulds.

The way in which Pampaloni combines the ancient silvermakers's art with modern technology reflects in the wide range of objects available. Candelabra and candle sticks, cruet sets, bowls and photograph frames, to mention just a few, range from traditional style to innovative contemporary design.

In other countries Pampaloni have their own shops where discerning customers can view and purchase the outstanding creations. This experience has convinced them that the way the products are displayed is vital in creating consumer interest. Customers respond very positively to seeing each piece in the context of a broad range of Pampaloni objects. Pampaloni are going to build on their experience in the retail sector in this country. Retailers will find that their sales are enhanced by setting up concessions, boutiques or special Pampaloni 'corners' where customers can get the true 'feel' of the brand.